MAC 334 INTERNATIONAL PUBLIC RELATIONS

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Definitions of Public Relations and International Public Relations
Similarities and Differences between Domestic Public Relations (DPR) and International Public Relations (IPR)
INTERNATIONAL PUBLIC RELATIONS PUBLICS
OVERVIEW OF PUBLIC RELATIONS
ROLES AND OBJECTIVES OF INTERNATIONAL PUBLIC RELATIONS
INTERNATIONAL PUBLIC RELATIONS STRATEGIES AND TACTICS
OVERVIEW OF INTERNATIONAL RELATIONS
INTRODUCTION TO CORPORATE ADVERTISING
Types of Corporate Advertising and How Multinational Corporations Use Them for International Public Relations
ADVANTAGES AND DISADVANTAGES OF CORPORATE ADVERTISING
MEASURING THE EFFECTIVENESS OF CORPORATE ADVERTISING
EFFECTIVE PUBLIC RELATIONS IN MULTINATIONAL ORGANIZATIONS
OPPORTUNITIES OF INTERNATIONAL PUBLIC RELATIONS FOR THE 21ST CENTURY
THE DEVELOPMENT OF PUBLIC RELATIONS IN THE UNITED STATES OF AMERICA

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OVERVIEW OF INTERNATIONAL RELATIONS

OVERVIEW OF INTERNATIONAL RELATIONS

International Relations as relations among nations refers to complex processes through

which nations develop, maintain, improve or at times destroy its relationships among the

members of the global community (Ezeukwu, 1999:30). The relations among nations or

states may be friendly, hostile, warlike, undefined or anything between the dichotomies of

friendliness and hostility.

Public International Relations (PUR)

Ofoegbu (1980) contends that Public International Relations (PUR) refers to the

entirety of political activities, processes, institutions and actors going on or existing

in the international system.

Private International Relations (PIR)

Unofficial international relations activities emanate from the deals among private

individuals of different countries. Such relationships are not instituted and

maintained by the states (Ezeukwu, 1999).

Economic International Relations (EIR):

Economic International Relations (EIR) activities among nations cover the

dimensions of international trade, commerce, movement of capital, goods and

services; transfer of technology and payment arrangements. The New International

Economic Order (NIEO) falls within this category.

Cultural International Relations (CIR):

The aspect of Cultural International Relations (CIR) activities embraces cultural,

social and intellectual activities but brings citizens of different nations together.

International Communications Relations (ICR):

International Communications Relations (ICR) cuts across all the other forms of

international relations. Countries all over the world utilize the services of both Print

and Electronic media to develop and maintain public, private, economic, cultural,

and miscellaneous international relations.

Governments Use the Services of the Media for the Following Reasons:

1. To effect external and infrastructural broadcasting services.

2. To keep in touch with nationals abroad to render national language services.

3. To provide up-to-date factual reporting on national and international events as a

service to those who might not have access to what the transmitter considers

objective news.

4. As a strategy to correct foreign domination of a country’s mass media and biased

news reporting by foreign nations.

5. To portray internationally an image of the country’s society and culture in a style

that could foster listeners’ interest and understanding; the tendency to hear and be heard.

6. To carry on propaganda and news-talk attacks against other nations.

7. To spread abroad a nation’s national policies and views on current events of global affairs.

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